Packaging Design for “Big Feelings” Cards
“Big Feelings” is a deck of cards that helps parents, educators, and psychologists talk with children about what matters most — emotions. The visual presentation had to be warm, child-friendly, and simultaneously inspire trust in adults. Client: Maryna Khaliman — psychologist, PhD, specialist in child thinking and worldview. Format: A set of 39 cards in a box. Year: 2025. Language: English. My role: Packaging design and visual concept. Big Feelings is a patented set of 39 illustrated cards created by a child psychologist to help children recognize, name, and express their emotions.
Product goals
and objectives
and objectives
Design Concept:
Develop a warm, clear, and emotionally engaging packaging design for Big Feelings, a set of 39 cards created by a child psychologist to support emotional conversations with children.
Balance playful child-friendly aesthetics with professional appeal for educators, therapists, and parents.
Ensure visual clarity and logical structure to make the product accessible and trustworthy.
Objectives:
• Create a friendly, structured design that appeals to both children and adults.
• Use warm tones and soft shapes to reflect care, empathy, and emotional safety.
• Organize the box layout into four semantic blocks with a clear visual hierarchy.
• Integrate illustrations of characters to convey emotions nonverbally.
• Prepare a precise print-ready dieline for offset production (145×105×25 mm).
• Align visual style with the client’s existing educational materials.
Results:
• Full packaging design: front, back, sides, inner flaps.
• Clear infographic elements, QR code, and typography hierarchy.
• Print-ready files with dieline and bleed for flawless production.
• The design fosters emotional awareness in children through visual storytelling.
Develop a warm, clear, and emotionally engaging packaging design for Big Feelings, a set of 39 cards created by a child psychologist to support emotional conversations with children.
Balance playful child-friendly aesthetics with professional appeal for educators, therapists, and parents.
Ensure visual clarity and logical structure to make the product accessible and trustworthy.
Objectives:
• Create a friendly, structured design that appeals to both children and adults.
• Use warm tones and soft shapes to reflect care, empathy, and emotional safety.
• Organize the box layout into four semantic blocks with a clear visual hierarchy.
• Integrate illustrations of characters to convey emotions nonverbally.
• Prepare a precise print-ready dieline for offset production (145×105×25 mm).
• Align visual style with the client’s existing educational materials.
Results:
• Full packaging design: front, back, sides, inner flaps.
• Clear infographic elements, QR code, and typography hierarchy.
• Print-ready files with dieline and bleed for flawless production.
• The design fosters emotional awareness in children through visual storytelling.
Feedback
from client
from client
Maryna Khaliman, psychologist
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"This is not my first time working with Hanna — and once again, she exceeded all expectations! The packaging design process for my emotion cards was smooth, thoughtful, and deeply aligned with the purpose of the project. The final result is stylish, professional, and truly communicates the value of the product.
Thank you for your attention to detail, care, and warm communication. Highly recommended!"
Thank you for your attention to detail, care, and warm communication. Highly recommended!"