Ukrainian community in Co.Meath
I present the "Ukrainian Community in Co. Meath" project—a result of my work in developing the logo, corporate identity, brand book, and branding for the Ukrainian community residing in County Meath, Ireland. The design reflects the unique cultural identity of the community, fostering its cohesion and integration into the local society. The project aims to strengthen internal community bonds and facilitate its integration into the local society.
Product goals
and objectives
Goals:
Enhance Community Engagement: Develop a platform that fosters interaction among Ukrainian residents in County Meath, promoting cultural exchange and mutual support.
Provide Accessible Information: Offer up-to-date resources, news, and events relevant to the community, ensuring easy access and navigation.
Strengthen Cultural Identity: Reflect the unique cultural heritage of the Ukrainian community through cohesive branding and design elements.
Objectives:
Increase User Registration: Achieve a 25% growth in registered users within the first six months post-launch.
Boost Event Participation: Raise attendance at community events by 30% over the next year through effective promotion and user engagement.
Enhance User Interaction: Facilitate a 40% increase in forum discussions and user-generated content within nine months.
Improve Resource Accessibility: Ensure that 90% of users can find desired information within three clicks, enhancing user experience and satisfaction.
Elevate Brand Recognition: Achieve a 50% increase in social media mentions and shares related to the community's brand within six months.
These goals and objectives are designed to be Specific, Measurable, Achievable, Relevant, and Time-bound (SMART), providing a clear roadmap for the project's development and success.
Feedback
from client
Yurii Dunin, chairman
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" We, the Ukrainian Community in County Meath, sincerely thank you for your incredible work! Thanks to your talent and professionalism, our organization has gained a modern, stylish, and recognizable visual identity.
You not only created a unique logo and brand identity for us but also designed and produced many elements that have become an essential part of our work: roll-ups, pens, caps, t-shirts, magnets, a flag, and a beautifully designed Facebook page. We especially want to highlight your work on printed materials — flyers, banners, and other products that helped us effectively communicate with our audience."