Packaging Design for Veterinary Drug
VOVET needed packaging for a new line of antiparasitic tablets designed for multiple types of animals. The challenge was to create a design that would immediately communicate medical reliability, species-specific usage, and ease of dosing, while maintaining the clean, pharmaceutical identity we had previously developed for the brand.
The packaging also had to stand out among veterinary products, ensuring both veterinarians and pet owners could quickly recognize and trust the medication.
The packaging also had to stand out among veterinary products, ensuring both veterinarians and pet owners could quickly recognize and trust the medication.
Product goals
and objectives
and objectives
Product Goals and Objectives
– Create a trustworthy and professional packaging design that instantly signals safety and effectiveness.
– Maintain a clear and consistent visual language aligned with the VOVET brand identity.
– Ensure easy recognition of the intended animal species and dosage instructions through visual elements.
– Design a scalable system that can be easily adapted for future antiparasitic products.
– Support the client's goal of building a strong reputation in the veterinary pharmaceutical market.
Results
The new packaging design immediately elevated the brand’s professional image and market competitiveness.
– The client reported a 20% faster listing of the products in veterinary pharmacies compared to similar new launches.
– Early feedback from veterinarians noted the ease of navigation and high level of trust conveyed by the packaging.
– Pet owners appreciated the clear labeling and animal-specific information, increasing confidence in choosing the right product.
– The structured design system allowed VOVET to expand the product line quickly while maintaining a strong and cohesive brand identity.
– Create a trustworthy and professional packaging design that instantly signals safety and effectiveness.
– Maintain a clear and consistent visual language aligned with the VOVET brand identity.
– Ensure easy recognition of the intended animal species and dosage instructions through visual elements.
– Design a scalable system that can be easily adapted for future antiparasitic products.
– Support the client's goal of building a strong reputation in the veterinary pharmaceutical market.
Results
The new packaging design immediately elevated the brand’s professional image and market competitiveness.
– The client reported a 20% faster listing of the products in veterinary pharmacies compared to similar new launches.
– Early feedback from veterinarians noted the ease of navigation and high level of trust conveyed by the packaging.
– Pet owners appreciated the clear labeling and animal-specific information, increasing confidence in choosing the right product.
– The structured design system allowed VOVET to expand the product line quickly while maintaining a strong and cohesive brand identity.
Feedback
from client
from client
Vovet, Manufacturer
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"We are very satisfied with the result. The packaging looks modern, clean, and professional — exactly what we wanted. The design perfectly conveys the purpose of the product and reflects our brand values. Communication during the process was smooth, and all our wishes were taken into account. Great job!"